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People are key to the success
of watershed management initiatives. Most people support watershed initiatives.
But some are actively involved, serving on committees or working on specific
projects such as a stream bank restoration, a watershed festival, or an
historic watershed tour. Those who have a personal relationship with the
watershed are often the ones who ensure that attention and action is focused
on problems and issues important to the future of the area. Without constituent
support, even the best management plans may never be implemented.
URI's Coastal Resources Center (CRC) works
in the United States and internationally on projects designed to sustain
our natural resources through wise use and management. All CRC projects
place an emphasis on building constituencies for improved resource management,
both at the local level and within government agencies. The watershed
has emerged as a natural unit of management as researchers and resource
managers realize that it is the ecological rather than the political boundaries
that determine how resources respond to change.
We all live in a watershed, so the pool
of potential constituents is large and broad. But who is most likely to
get involved in watershed projects? In general, the people or groups who
can make a watershed management initiative succeed are people who live
in the watershed, community leaders, and people who own or work in businesses
in the watershed, particularly businesses that depend on clean and plentiful
watershed resources. Among these are farmers, water suppliers, and the
operators of tourism-related industries such as marinas, canoe and kayak
shops, and bait and tackle shops. Other people are those who enjoy hiking,
biking, swimming, and boating in the watershed; federal, state and local
government employees who work on projects or issues related to the watershed;
and children living or going to school in the watershed area.
We at CRC have learned that there are several
important elements to securing community support for watershed management.
Successful watershed initiatives are often managed by people who work
within their communities and who use public education and public participation
to engage their communities. They look for common ground between management's
priorities for the watershed and the issues important to local residents.
Understanding how a watershed initiative will benefit them encourages
residents and local advocacy groups to participate in watershed management
projects.
Watershed managers should clearly identify
their audience and the desired outcome when they plan educational programs,
workshops, and meetings designed to create interest in a project. Managers
should be certain they have the resources needed to respond to the interest
they generate. Will there be follow-up meetings? Are there jobs to do
for interested people? Is there someone to train volunteers? Is the manager
prepared to respond to people who get involved and want to change priorities?
Watershed management initiatives move through
a logical sequence of phases. The phases include gathering information,
assessing and defining the problem, setting goals and strategies, developing
a plan of action, implementing that plan, and reflection and evaluation.
Constituency-building activities, such as public involvement and participation,
are important throughout, but they are especially critical at the beginning
when a project is first introduced to a community. Projects that begin
as open, inclusive, and participatory are likely to continue in this mode.
The first phase of any watershed management
project is spent gathering information about the historic and current
condition of the watershed. Watershed managers meet and talk with as many
people as possible who live in, work in, or know the area. These conversations
are designed to gather specific information and data pertinent to watershed
management. They also provide invaluable insights into the historical
uses of the watershed, people's connections to the area, and their dreams
and concerns about the future of the area.
Managers should utilize existing organizations
as much as possible during the initial outreach phase. They should talk
about the watershed initiative with local boards and commissions, the
Chamber of Commerce, and civic and recreational organizations, and elicit
ideas and input.
Watershed team members should meet personally
with community leaders in both the public and private sector. These meetings
provide an opportunity for managers to establish a personal relationship
with influential local leaders and to learn what they think are the important
issues for the community and the watershed. Why are these issues important?
How do these issues merge with other plans and priorities? Managers can
encourage community leaders to participate in the project and perhaps
invite them to join an advisory council.
The results of this information gathering
and issue identification phase can be effectively summarized in a fact
sheet, brochure, or short report and used to expand community interest
in the project. In Rhode Island, the Aquidneck Island Partnership summarized
several months of local information gathering in a video, "Sharing
Visions: Shaping a Future for Aquidneck Island." The video was shown
on local cable television and at local meetings.
Strong leadership, vision, and successful
actions build and sustain interest through all phases of a watershed management
project. Strong leadership can be found in a variety of people---a local
landowner or farmer, a business person, a local or state government representative.
Good leaders know how to set things in motion and are committed to making
their vision a reality. They empower and excite people to keep them involved
in a project.
Clear, compelling visions developed through
an inclusive and participatory process will bring people together to focus
their efforts on specific goals. On Aquidneck Island, the community has
a vision of being able to walk or ride a bicycle from one end of the island
to the other. This vision has brought together bikers, horseback riders,
walkers, and runners to develop a plan to link open space throughout the
island.
A final key to building long-term support
for watershed projects is getting results. People grow impatient with
unending planning and information gathering. For this reason, successful
watershed management initiatives often start with a small demonstration
project in a sub-watershed. These pilot studies are used to engage stakeholders,
build constituencies, and test ideas for improved management. Success
at this level builds support for management of the watershed as a whole.
Creating and maintaining natural places
and sustainable communities cannot succeed without the participation and
commitment of all sectors of society. When we create constituencies, we
listen to other points of view and try to merge interests so our programs
are beneficial to many groups. Flexibility and adaptability enhance the
prospects for success.
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